Todd Sherman

I build AI-powered consumer platforms used by billions. Deep expertise in recommender systems, evals, content ecosystems, and turning model capabilities into product outcomes at scale.

Today I lead Instagram's Creators organization: ecosystem health, creator ranking, growth acceleration, and creator-facing recommendations, increasingly leveraging LLM content understanding across the corpus to encode previously un-encodable signals. Before that I led the Instagram Relevance org responsible for AI/ML recommendation systems powering Feed, Reels, and Explore.

Earlier I spent almost eight years at YouTube. I anticipated the short-form shift, founded YouTube Shorts, and scaled it from first prototype to 2B+ monthly users, 200B+ daily views, and a multi-billion-dollar business, building the PM org along the way. In partnership with Google DeepMind, we turned frontier research into some of the first mass-market generative AI creation tools.

My academic background includes a B.S. in Computer Engineering from Embry-Riddle Aeronautical University, a Master's in Systems Engineering from Georgia Tech, an MBA from Rollins College, and executive education in AI strategy and policy from Stanford and Harvard.