Todd Sherman

Product Management Leader

Track record of building category-defining products reaching billions of users at Instagram, YouTube, Snapchat and Twitter. Known for fostering a culture of customer obsession, effective decision-making, and rigorous execution.

As Head of Relevance PM, I lead the teams that drive AI/ML content recommendations across Instagram. My organization is responsible for the end-to-end Relevance product strategy, from the foundational modeling and large-scale delivery infrastructure to the user-facing algorithms that power content discovery for billions. Previously my leadership was instrumental in the explosive growth of YouTube Shorts, which I scaled from its inception to 2+ billion monthly active users and 200+ billion daily views.

My academic background includes a B.S. in Computer Engineering from Embry-Riddle Aeronautical University, followed by a Master's in Systems Engineering from Georgia Tech, an MBA from Rollins College, and executive education in AI strategy and policy from Stanford and Harvard.